Writing Romance Novels is a very specific kind of entrepreneurship.
Love it or hate it, make fun of it or respect it … it’s a billion dollar industry. This film “Love Between the Covers” reveals the world of female authors with their throng of female fans. Many of the successful writers held two jobs before they decided to write full time. It also covers the creative process — the writing, the brainstorming, the perspective from the editors, the adjustment to new technology like self-publishing and preparing the covers.
If you love to read and love to write, and want to share your stories to the rest of womankind, then consider this literary expression.
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Daymond John, the founder of fashion brand FUBU and an investor on reality television show Shark Tank, sits down with Behind the Brand host Bryan Elliott to discuss his background and business philosophy. Raised in Queens, N.Y., John became frustrated in the 1980s that designers weren’t making clothes for the inner-city kids who loved rap music. He made 10 FUBU T-shirts and persuaded hip-hop artists such as LL Cool J to wear them in their music videos. After showcasing them in 40 videos, “people thought I was this huge company, when I was a waiter at Red Lobster with 10 T-shirts in my basement,”
Data and automated messaging are hot topics, but b-to-b marketers say their marketing must get more personal in 2015. “We need b-to-b to be more human,” said Andy Goldberg, global creative director at GE. That sentiment was echoed by other marketers and agency execs who shared their predictions for the top b-to-b trends of 2015.
“You have to be great storytellers, especially in b-to-b,” Mr. Goldberg said. “One of the biggest challenges we had this year was telling the full GE story in one spot, and capturing the wonder and magic of what we do. ‘Childlike Imagination’ was wonderful storytelling — having a little girl talk about what her mom does at GE. We also did a partnership with ‘The Tonight Show’ called ‘Fallonventions’ about kids who like to innovate. It became a story. There will be more and more of that in 2015.”